“This workbook includes a simple, interactive workbook with blank worksheets for you to complete. The template is designed to help you gather in one place, all the customer wisdom you have – whether from your agencies, internal teams, or your own personal experiences. You then record it on one clearly laid out page, ready to consult whenever you need to be reminded who your customers are in detail.
\nWhen brands and their suppliers understand customers better, they serve those customers better. And when they do those customers better, their business grows more profitably, day-in and day-out.”