Brand building is the backbone of every business, from the multinational conglomerate to the one-man home-based entrepreneur.

This book covers all aspects of brand building in 14 fascinating thought-pieces. Including articles on the marketing 5Ps, to why customer centricity is the new marketing role, the content will inspire you to take your brand building to the next level – or three! (why settle for less?)

The eBook also covers why marketing plans fail, what CEOs are looking for in them, how to take your business international and how to build your brand’s image.

Reading this book will enable you to grow your brand and make your business more profitable, so what are you waiting for?

Product Details

Publisher: C3Centricity

Copyright: Denyse Drummond-Dunn (Standard Copyright License)

Published: March 30, 2017

Language: English

Pages: 83